The aim of VISION is the creation and promotion of suitable basic conditions for a development of the pop culture in Münster. With the growing democratisation of society, cultural industry has changed: from the former amusement of a wealthy order to a process accessible for everyone. Cultural participation is possible for everyone and in each social stratum, whether as an artist or an audience. The continuous reformation and development of arts and culture in all their forms (music, performing arts, visual arts, literature, play, dance, movies, media etc.) transport and inspire today's ideas of moral and value in society. Pop culture is the mirror picture and, at the same time, the mainspring of social development in cultural branches and other areas. Continously, it is in interplay with socio culture, state culture and economic culture.