Herzenssache e.V. is the children's aid action of the SWR, SR and Sparda-Bank. It campaigns for deprived children and youths in Baden-Württemberg, Rhineland-Palatinate and Saarland. Protect, support and empower - these are the tasks of the non profit association. Each donated euro is used to benefit children's aid projects in the south-west of Germany. The patron of the association is Hartmut Engler, the frontman of the band PUR. In TV, radio and the internet, the SWR and SR report about projects and actions and the Sparda-Bank informs in its publications. They all show where help is needest the most and what Herzenssache effects with the donations.