As the largest book and media fairs in the world, the Frankfurt Book Fair takes responsibility to boost basic education and media competence. For this reason, the LitCam (Frankfurt Book Fair Literacy Campaign) was founded with the cooperation partners UNESCO Institute for Lifelong Learning and the Bundesverband Alphabetisierung und Grundbildung e.V. The LitCam made it its aim to initiate projects for the transmission of the basic skills like reading, writing and calculating as well as the handling of digital media. The guiding idea of the LitCam is: competence for life.

Das Projekt der LitCam

Football meets culture - strengthening the competences of children and youths

Football meets culture

Strengthening the competences of children and youths

A combination of football training, additional classes and cultural activities, improves the social and communicative behaviour of children, strengthens their motivation and arouses their interest for cultural subjects.